About us
Who am I
I'm Tony, and this isn't a big-box brand with a marketing department behind it — it's just someone who really likes animals, trying to build a store I'd actually want to shop at myself. I grew up with dogs (I currently have one), and these days I also help look after my girlfriend's cat, so between the two of us there's rarely a pet-free moment in the house. Reptiles and fish are the next critters I would like to care for.
I'm not a vet or an animal behaviorist — just a pet owner who wanted a store I'd actually shop at for my own animals.
What we do
Wild Goods isn't a factory, and we're not pretending otherwise. What we do is pick: everyday essentials — bowls, feeders, water dispensers, toys, waste bags — plus the occasional new or trending product worth trying. Nothing gets added just because it's cheap to stock or looks nice in a photo. The bar is simple: would this earn a spot in my own home, for my own animals? If yes, it's in the store. If not, it's not.
The short version
Just a pet owner building the kind of store they'd actually want to shop at.